For GDPR we now provide this List in 2 separate csv files:-
File 1) Limited Companies, PLCs, LLPs and other Corporates
Note: To avoid including any personal email addresses, all email address domains in File 1 match the Organisation’s website domain. Free type email addresses (such as Gmail, Yahoo, Hotmail etc) as well as email addresses at telecoms services (such as BT, Virgin, Talktalk etc) are NOT included in this file.
File 2) Sole Traders and Partnerships (email addresses in File 2 are available only until 25 May 2018.)
The General Data Protection Regulation (GDPR) is a regulation by which the UK and the EU intend to strengthen and unify data protection for all individuals within the UK and EU. This is likely to have some impact on Business to Business (B2B) Direct Marketing practices. The regulation comes into effect on 25 May, 2018 and will apply in the UK even if the UK leaves the EU.
So what will be the regulations for B2B emails sent to individuals at UK/EU businesses after 25 May 2018?
Limited Companies, PLCs, LLPs and other Corporates
According to the Direct Marketing Association (DMA) which is the most reliable source of information about GDPR, it will still be legal to email named individuals at UK companies and other business organizations without their consent* after 25 May 2018 provided the recipient is given an opt out from receiving further email and the email contains the senders Business Name and Address.
This information is confirmed on the Information Commissioner’s Office (ICO) website, the Government organisation that will be policing and enforcing the legislation, states that “The rules on emails don’t apply to emails sent to organisations, though you must still identify yourself and provide an address.”
Sole Traders and Partnerships
So, while it is acceptable to send email messages to named individuals at business organisations such as limited companies without their consent* after May 25 , 2018 it will not be acceptable under GDPR to email Businesses that are Sole Traders and Partnerships. Therefore after May 25, 2018 we will remove email addresses from this List that relate to records of businesses that are Sole Traders or Partnerships as per File 2.
At the time of writing is unclear how each national government will actually interpret and enforce these EU wide regulations. In the UK which is usually one of the most business friendly member countries will all aspects of the legislation be strictly enforced or will warning notices be sent particularly to first time transgressors? While we hope the authorities adopt a commonsense approach we do not want to encourage users of our Lists to get into trouble which is why we are removing the data as outlined from May 25 onwards. Hopefully a business friendly approach will prevail particularly if the regulation on Non Companies is amended or re-interpreted. After all, there are many examples of large Non Companies employing 100’s of people and many examples of small Limited Companies that employ very few people so this part of the regulation seems to be illogical.
If in the final analyse you decide from 25 May onwards to use only email address data that is related to Limited Companies and other Corporates then we hope you agree that our Lists still represent exceptional value for money.
*Consent/Opt In Lists
Another aspect of GDPR is how it is related to consent and to so called Opt In Lists. Under GDPR prior consent is no longer a general “opt in”. For a List to be described as “Opt In” very specific permission relating to specific products and specific suppliers must have been given. Many so called “Opt in” lists currently sold by some other list suppliers are usually supplied on the basis that those listed have opted in to receive all and any types of commercial messages via email, usually by ticking a box. This basically infers receiving any message, on any subject, from any sender! But while some of those listed might have agreed to receive email messages concerning a very specific subject, from a very specific supplier, most never agreed to receive email messages from any other third party. (The ticking of a box is specifically mentioned in GDPR as not being a sufficient ‘opt in’ under the new regulation.)
APC does not offer opt in Lists and advises buyers to beware of false or misleading claims if offered so called “Opt in” Lists for use after 25 May 2018 although to reiterate; an opt in is NOT required when emailing to Organisations, Limited Companies and other Corporates.